Why I Think MTV Pulled Another Lame Stunt: Kanye Vs. Taylor

Anyone besides me remember when you couldn't wait for the VMAs to come on each year? Remember when the host actually had some kind a relevant career and we actually knew who they were? Remember when all kinds of artists actually attended? There would be so many artists that many of them HAD to sit near the back with some of the uh, dare I say it, regular folks. When did all that end? Where did it go wrong? It seems like one big blur now. A distant memory.

So yeah, we know MTV has had problems keeping their ratings up when it comes to their award shows. It's not like they're alone. The Oscars and The Grammys are having the same problem. BET Awards, I'm not even gonna go there. Back in the day, when I was young, the VMAs could pull in 12 million viewers. I'm not a kid anymore. Now MTV has to broadcast on three different channels and online, and still they can barely compete with the viewership they achieved on a one channel broadcast 10 years ago.

According to Broadcastcasting & Cable, last night's ratings didn't even crack the 9 million mark on MTV, but it is up 5% from last year's ratings. I think that's horrible since most people were only watching because of the Michael Jackson tribute. Had Michael Jackson not suffered from an untimely fate, what would the ratings look like then?

Panic, MTV, panic.

MTV was already busted for staging a stunt that included Bruno and Eminem earlier this year. I don't think I've watched the MTV Movie Awards since since Will and Jim stopped their award show antics in the 90s. I never understood why a music channel would find it necessary to host a movie award show anyway, but that's besides the point. I believe that was a test run. I believed it was a stunt from the moment I saw it. A couple of days later MTV and everyone involved came forward and told us it was fake. Ha ha we got you. Yeah, whatever. But it worked. Everyone was talking about it and it received a 78% jump from the previous year's ratings.

Now on to the VMAs, they knew once the MJ tribute was over, most of us would watch a little bit and then go back to our regularly  scheduled programs (I was kind of upset that they pulled Tool Academy 2 for the night. *sigh*). Anyhoo, for the ones who didn't turn or focus their attention elsewhere immediately, they were treated to a nice interruption from the one and only Kanye West (big surprise). He interrupted a young Taylor Swift from making her acceptance speech for her first moon man, because he thought Beyonce's Single Ladies was robbed. Later on in the show, Beyonce would invite Taylor out to finish her speech. Awww.

Whatever. MTV you got me. You suckered me and the millions of other viewers who were not even considering watching your boring, uninteresting, mostly irrelevant (Who is Russell Brand?) telecast. You have bloggers in the front like Perez? Are you trying to create celebrities? Is it that rough MTV? His ass needs to be covering the awards like any other blogger, from his personal laptop, watching the show on TV while his ass lays on the couch eating celery and dip (because you know he's on a health kick). That was a long ass sentence.

Yes I fell for it until Bey ended up winning for Video of the Year, which she should have. I'm not a Beyonce fan. but it doesn't make sense for her to lose Female Video of the Year and then win Video of the Year. First, Taylor shouldn't have even been nominated in the category. Britney's Womanizer should have. Better song, better video. It was also nominated for Video of the Year, but not Female Video of the Year. Something is not adding up.

1. Taylor was chosen because she makes a better victim than Pink, Brit, Katy, or Gag Lady
   
2. She's young, sweet, and country. She so kindly handed him the microphone too. Who wouldn't feel bad for her?
   
3. Kanye is the perfect bad guy. He does this at least once a year. We're used to it.
4. No security was present, nor did they cut his mic off. The program was on a delay, they could've at least attempted to shut it down.
   
5. Beyonce gets to be the hero, always associated with "class". I don't know why because she is always showing her ass. Put some damn clothes on and close your legs on stage!
   
6. MTV's ratings are in dire need of a boost. They have been for some years now. When word-of-mouth gets out about a stunt, people automatically tune in.
   
7. Celebs love a good publicity stunt, and we all know that bad publicity goes a lot further than good publicity.
8. The categories were all out of place. MTV was trying not to be so obvious giving awards out to their personal favorites. People were catching on. It still didn't work.
9. Taylor was so swiftly placed backstage so that Beyonce could call her out to finish her speech. All of sudden she's no longer emotional or surprised, looking like a dear caught in headlights. She's secure, confident, and mature.
10. MTV has done it before.

Even today, Twitter, Myspace, and Facebook are still blowing up with Kanye and madman antics. Good job MTV. Good job. You got us to remember the VMAs for the first time since...I don't even know. You may have pulled the rug over the eyes of those who were going to hate Kanye anyway, but not I. I don't like being tricked. I don't like having my highly selective (Frankie & Neffe) television watching time wasted. I'm insulted and I don't need a reason to watch your obviously lack of talented artists award shows ever again.

Oh who am I kidding?  Maybe I'll give in, maybe I won't, but you better step your game up MTV. Come hard or watch your prized program dwindle into oblivion with the rest of your channel.